The marketing ads are only one piece of the image transformation. 7th January, 2019 by Owen Bellwood. Hence, there is validation in the results of these rankings that show the impact that creative marketing and strategic engagement can have on a brand on a national and global basis. by using the tale of a flower shop owner – something that its self-employed audience could relate to. The appliance brand put washers and dryers in 60 schools around the country. This website uses cookies to improve your experience while you navigate through the website. Also, brand building efforts must consider the short term impact it can have on leads and sales as well as the value of considering strategies that look to enhancing relationships over time. dba RXBAR). These are Lifebuoy’s ‘#HelpAChildReach5,' Knorr’s ‘Love At First Taste,' ‘The Vaseline Healing Project,’ and ‘The Radicalization of Persil.’ Additionally, Unilever had 50 more campaigns in various marketing competitions considered by WARC. Join the game and learn key digital marketing skills that keep you ahead of the pack. Add to this the use of video – which, if you haven’t heard, is a rapidly growing social media trend that can boost social shares by 12x – and you have an engaging campaign that people can really get behind. Freddie Powell, the creative director at KFC’s umbrella company Wieden+Kennedy, said the team planted the secret on Twitter a month before they were outed. Launching 2 new products, the promo delivered sizzling production value, exciting visuals, cool celebrities, big entertainment, upbeat music, witty humor and an epic battle! It was a potential PR nightmare! Uber began 2018 with the #BeyondFiveStars campaign to thank its drivers. Adding to the movement, Olay’s #FaceAnything campaign enlisted the Fearless 9, nine influencers across a wide range of professions and backgrounds, including a comedian, a gold medalist, and a cancer survivor. “Frankly, we weren’t sure if anybody was going to find it,” he said. No long term contracts. Copyright © 2005 - 2020. Take away: consistent brand values and messaging really do pay off! The campaign “Whatever Makes You Whole” is an effort to shed its “whole paycheck” image. The “b” was for burgers. For Wendy’s, trolling on their McDonalds, one of their biggest competitors, is a compulsion that they can’t stop doing. Hence, there is validation in the results of these rankings that show the impact that, creative marketing and strategic engagement. registered trademark of Even if it means sacrificing everything’. The videos use black-and-white, documentary-style shots to showcase LinkedIn users’ success stories in their unique environments. For 60 pancakin’ years, we’ve been IHOP. While these campaigns are all very different, the common thread between them is the use of digital channels and strategies to raise brand awareness and stand out from the competition in their industry. What happens when a chicken chain has no chicken to serve? In the reverse world, cool Morgan Freeman sips Mountain Dew Ice. Through one inexpensive tweet, this social media campaign quadrupled IHOP’s burger sales! by Jose Angelo Gallegos | Apr 2, 2018 | Social Media Marketing. © Copyright Digital Marketing Institute 2020. Simple, really. #IHOb pic.twitter.com/evSxKV3QmT. The idea of bringing social media data, shares, and playlist peculiarities to the “big screen” came off the back of previous Spotify campaigns that had leveraged social media to go viral. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. The services provided help recipients address challenges and achieve personal goals. As well as the 15-second ad airing at the SuperBowl, Intuit have big plans to take over the digital sphere with their giant, complete with a Snapchat filter featuring the character and other social media references.